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The underestimated importance of outdoor advertising

Published on 6 March 2023

How important is outdoor advertising still in the age of online media? Outdoor advertising is often underestimated. Yet it offers many benefits that you as a successful business can use in your advertising portfolio. In the age of online clutter, you can excel with outdoor advertising.

The great benefit of outdoor advertising

The great thing about outdoor advertising is that you cannot fast-forward or skip it as you can with online ads. Outdoor advertising is something you subconsciously take in as you walk the streets, drive to work or stroll around town. It forms a part of your lifestyle. With online media, this is often not so, it even forms a disturbance, an annoying pop up you want to click away as quickly as possible or an advertisement for a video you are obliged to watch. Outdoor advertising, on the other hand, does not disrupt your flow in any way and can surprise in terms of creativity and originality. Be sure to check out our earlier article on the 6 golden rules for effective outdoor advertising.

36.6% of Belgian Internet users use an adblocker, an extension on their browser that allows them to avoid online ads. The program has more than 65 million users worldwide; it is especially popular among 16- to 24-year-olds. According to a study by Magna, even 65% of Internet users skip video ads, among smartphone users the percentage increases to 82%.

The advantages of outdoor advertising

Improved brand awareness and brand recognition: passersby who have already passed your street advertisement several times will recognize your company's name better when they are struggling with a need that your company meets without already having any real prior knowledge or association.
Originality: you can differentiate yourself from others who go full digital advertising. There are multiple types of outdoor advertising that you can use to brighten up the streetscape, such as: banners, crowd carrier banners, facade flags, and so on.
Personalization: When choosing outdoor advertising, you can go very far in personalization. This ranges from choosing what material it consists of (budget friendly, Eco and premium) to shape, size and extras.
More than just street advertising: Outdoor advertising does not have to be limited to the front door. You can be creative with it. In Belgium there is a huge festival culture. At these festivals you can turn out personalized beach chairs, speaker cloths and portable beach flags in backpacks.

Types of outdoor advertising

At PrintSimple you will find a wide range of outdoor advertising. Below are some of the products:

Banners: the ideal product to increase your visibility and brand awareness quickly and inexpensively, only quality materials are used, the finishing is entirely up to you, available in different sizes, full color printing.
Beach flags: ideal for outdoor events, lightweight flags that you can easily place, fully customizable, orderable with or without pole, base is adaptable to the surface where you want to place the flag.
Facade flags: a beautiful eye-catcher on the facade, standard made of 115g gloss polyester, also available in B1 fire retardant version, standard finished with a band on the side, 2 clips, rings or a loop.