Choosing a promotional product, how do I get started?

Published on 19 May 2024
Choosing a promotional product, how do I get started?

Promotional products add value to your customers' lives and at the same time increase your brand awareness. It's a constant reminder of your company's existence. But not just any product will do this. It is important that you choose the right promotional product to represent your brand that also suits your potential customers. A promotional product should activate the brand in a tactical way and it should be in line with your brand's values. Choosing the right promotional product depends entirely on your business and what you want to convey. But, how do you do that? In this blog, we will show you step by step.

Step by step

Do your research.

There are hundreds, if not thousands, of promotional items available. This can make choosing just the right products extra difficult, so do your research. Take a look at what your competitors are offering. Go over which items have the highest success rate. The answers to these questions will give you an idea of what people are interested in and what is likely to be popular with your target audience.


Determine what you are trying to achieve with the product. The right promotional item meets the needs of your target audience. Be sure to take this into account. And ask yourself: what would best suit my target group? What would they appreciate most and how likely is it that your item will actually be liked or used? Is there a particular brand that your target audience always uses? Is there something they are still missing? How does it fit with your marketing strategy and what should it say about your brand? These are all essential elements that help in choosing the right article. Thinking about these types of questions will help you map out a plan and make the best use of your marketing budget. It also ensures that the product is appreciated by your customers and arouses the curiosity of potential customers.


Determine your budget and make the most of it, even if it is a limited budget. With your limited budget, do you want to purchase inexpensive promotional products to give away at trade shows, or are you looking for luxury items for your current customers? Either way, determine a proper strategy before you start looking, so that you can stay within your budget and still get the most out of it.


Consider the number of print runs you need. Depending on the size of your business and the budget you have allocated for promotional products, the number you order may vary. Often, the higher the print run, the lower the cost per item. So if you need many items, be sure to choose a product that gets cheaper per piece when purchasing large runs.


What quality do you expect from your promotional products? It is important to think about the quality of the product you want to order and how long you expect it to last. After all, you don't want your products to break down quickly or be of poor quality, as this can give a negative image of your company or brand. Make sure the quality of your promotional product is in line with your company's image.

Delivery time

Also be sure to consider the delivery time of your order and when you should have your products in your hands. Keep in mind that several products have a longer delivery period because of the long production time. So order your products on time so you can be sure they will be delivered on time.

Ecology, Certificates, CSR

How important is sustainability to your business? Are there certain certifications you require for your promotional products? What is your corporate social responsibility policy? It is increasingly important to think about these questions and your company's impact on the environment.

Tip: Thanks to the filters in our webshop, you can easily search the eco-group for products with specific certificates and/or labels. Read in this FAQ what the different labels stand for.

We offer a wide range of different promotional products that are sustainable, such as products made from recycled materials or products that are reusable. Consider choosing these types of products and show that your company cares about the environment. By doing so, you will strengthen your business and show your customers that you are committed to a better world.

Our golden advice

  1. Never choose a product you wouldn't want to get yourself.
  2. Think about the image of your company or organization! 

With the right answers to these questions and our golden advice, you are guaranteed to choose the right promotional product for your company or brand. Discover our wide range of promotional products in our webshop now and get the right promotional items printed!

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