What settings should I use when saving a PDF?
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PDFs have changed a lot over the years, so it is very important you use the correct settings. As standard (or profile) we recommend you to use PDF/X1a:2001 and as compatibility Acrobat 4 (PDF 1.3).
Note: do not forget to convert your text to outlines
Below, you see the "save" screen of Adobe Illustrator. On the image we marked the fields that relate to these settings.
Figure 1: PDF settings when saving in Adobe Illustrator
In Figure 2 we see the "export" screen of Adobe InDesign. On the image we marked the fields that relate to these settings.