What is it? Haptic advertising is a form of advertising in which marketers use the sense of touch to engage and influence consumers. Haptic technol...
How important is outdoor advertising still in the age of online media? Outdoor advertising is often underestimated. Yet it offers many benefits that y...
Will your company be at an event or trade fair soon? Great! Did you know that printed bags are a more effective advertising tool than radio or TV? One...
Personalizing textiles such as T-shirts, hoodies and jackets is more popular than ever. You have a wide choice from various collections and can person...
The human brain is a phenomenon. We always assume that we exercise great control over the purchases we make. Nevertheless, Zaltman's scientific st...
When you're walking down the street, you hear noise from people and vehicles everywhere. You would rather listen to your own music or favorite pod...
The impact of color on our daily decisions "In 85% of cases, color is the most important and decisive factor in making unconscious decisions." - ...
QR codes: a source of information QR codes today are tremendously easy to scan with your phone's camera. They can contain a lot of interesting ...
Full color vs PMS When ink is transferred to paper to form letters, symbols or an image, we are talking about printing. In addition to relief print...