Why promotional products are an investment

Published on 8 May 2023
Why promotional products are an investment

Have you ever been to a trade show or event? Then chances are high that you were showered with promotional products such as personalized ballpoint pens, USB sticks, totebags, stickers, drink cans, ... Have you ever wondered if these personalized products really have an effect?

What are promotional products?

Promotional products are personalized products used by companies, organizations, associations, municipalities, government agencies, etc. to advertise and promote their brand. You can't be creative enough in this regard: XXL big deck chair, condoms and mini folding meters, for example. Or simply a keychain, lanyard or drinking bottle.

Promotional products are often underestimated in the classic marketing mix. In vain, because various studies show that the so-called product media have a big impact. Smart advertisers include promotional products in their marketing mix to develop brand recognition. Typical office and kitchen accessories such as personalized pens and notepads do very well in this regard. What's important here is that the promotional products are convenient and useful so that they can be used regularly.

Do these promotional products really have an effect?

Research conducted by the PPAI (Promotional Product Association International) shows that promotional products are very effective. Below are some figures that support this claim:

  • 40% of consumers who own promotional products indicate that they keep some of them for more than 10 years.
  • 73% of consumers own promotional bags such as printed tote bags.
  • One promotional bag generates 3300 impressions over its lifetime which averages 11 months.
  • 53% of people use a promotional product at least once a week.
  • 72% of people feel that the quality of the ad delivered is equal to the company's reputation.
  • 89% of consumers can remember the name of the advertiser on a promotional product they received in the past 2 years.
  • 85% of people have engaged with a company after receiving promotional products.
  • Printed bags are a more effective advertising tool than radio! 57% of people can remember the advertiser on a bag compared to only 32% for radio and 28% for TV.

Only one thing to really remember!

Promotional products are worth the investment! The power of promotional products is much greater than you think! Who doesn't love cool stuff like a printed hoodie or sunglasses? You would use these items anyway so why shouldn't they have a cool design with your logo on them? Order your personalized promotional products now easily at PrintSimple.

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