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The ideal bag for your trade fair or event

Published on 3 March 2023

Will your company be at an event or trade fair soon? Great! Did you know that printed bags are a more effective advertising tool than radio or TV? One printed bag generates 3,300 impressions over its 11-month lifetime! Sounds good doesn't it? But what is the perfect bag for your event or trade show?

Benefits of a printed bag

Still not convinced of the benefits of printed tote bags after the aforementioned reasons? Then we're going to list some additional benefits that will leave you with no other option but to believe in them:

Brand awareness: With high-quality tote bags, you not only make sure that your booth gets extra attention. Through them, your brand message will also be spread throughout the whole trade fair! This is every company's goal at a trade show, right?
Low-cost advertising media: Compared to other advertising media, bags have an unbeatable cost per thousand. So they are also beneficial!
Reach: Personalized bags are not only perfect for attracting new connections. But also to convey your brand message beyond the trade show (to the airport, train station or to the city centre). Don't forget, one printed bag generates 3,300 impressions over its 11-month lifetime!

Now that you believe in the usefulness of personalized tote bags, it's important to create the perfect bag for your brand. What should you look for when choosing a printed bag?

Three gross mistakes when choosing a bag

To have the most successful totebags at your trade show/event, it is important that you avoid the following mistakes:

A bag that is too small: Simply put, large bags get a lot of attention and small tote bags get very little attention. Small bags are impractical. At trade fairs, you need large bags to put all your goodies in. Furthermore, small bags are quickly tucked into larger bags at trade shows, thereby you won't see them. So make your bags big enough!
A bag that is too boring: A good bag stands out and sends the right signals. Therefore, a good bag fulfills your purpose only if it is sufficiently large, carries an informative and emotional message and contains a good reason to get in touch with you. That's exactly what a clear call-to-action does. So use the power of emotions and provide limited, but above all relevant information!
A bag with cords that are too short: Have you been to a trade show/event before? Then you should know very well that you need both your hands there. A bag that you have to carry, so that it won't go on your shoulder, is just the opposite. So make use of a long, comfortable cord to carry your bags over your shoulder!

If you avoid these mistakes, you can create the best totebags that will make you stand out. Are you willing to go that extra mile to be the eye-catcher of your event?

The ideal advertising tool

We can conclude that a personalized tote bag is the ideal advertising tool for events. If you want to be the eye-catcher at your next event, then check out our printed totebags! We hope to see you at an event soon!